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CeBIT 2008: huge success for URBAN TOOL

This year the Viennese design label URBAN TOOL convinced CeBIT visitors with innovative products that combine IT, fashion and design. Besides new "wearables" future tools for modern urbanists were presented exclusively.

Innovations catched attention
At the CeBIT 2008 URBAN TOOL´s announced product innovations fascinated the fairgoers. Especially the urban performer unit, a Swarovski-bag with high-tech iPod remote-control and the perCushion, a pillow to make phone calls appeared as trendsetters among the presented "wearables and emotional electronics".

Large attendance
The diversified product range convinced journalists as well as consumers and experts from all over the world. Many visitors catched up on latest novelties in the range of "emotional electronics"

Outstanding array of products
Consistently positive feedback and high interest confirmed URBAN TOOL´s outstanding position among usual in trade mobile devices and accessories. IT combined with functional and smart design inspired experts as well as international visitors to the fair.

Anja Herwig, CEO is happy about URBAN TOOL´s success:
"We convinced with our innovations and succeeded in standing out from the crowd. A huge numer of new contacts and plenty of positive feedback approved our concept."